Sunday 26th November.2023 at 16:10
Mission gets enthusiastic response at Chandigarh Carnival 2023
Chandigarh: 26th November 2023: (Kartika Kalyani Singh//Health and Fitness Screen)::
ROTTO PGIMER’s Infotainment Campaign on Organ Donation “ Be the Change, Be an Organ Donor ” struck a chord with visitors and gets enthusiastic response at Chandigarh Administration’s prestigious mega event Chandigarh Carnival 2023 .
The campaign geared up to generate awareness about the noble cause of organ donation and thereby save precious lives, otherwise being lost due to shortage of transplantable organs, concluded on a good note with over 1200 reached out directly and counselled about the cause through the three day event at Leisure Valley, Sector 10, on Sunday.
“At least this way, we will be able to save some lives, which will never be possible otherwise.” This was the common sentiment expressed by the visitors at the stall as they were scanning QR code on their mobiles to pledge for organ donation and happily posing for pictures with their donor certificates on the mobile phones.
Through the campaign, ROTTO PGIMER ensured that there is rich mix of fun filled activities like street play, slogan writing, graffiti and signature campaign, quiz competition along with some live music and impromptu dancing, peppered with information so as to engage with maximum number of visitors and make them aware about the cause of Organ Donation subtly by making it perceived as a ‘normal thing’.”
A huge crowd was seen at ROTTO PGIMER’s stall every time the artists from Utsav Kala Manch presented street play on the theme of organ donation, with the background score of dafli adding more zeal to the performance. It was all the more fun as every performance of the play ended with some singing and dancing with even onlookers joining to the foot tapping music.
Lauding Chandigarh Administration for their whole-hearted support to the cause and pleased with the success of the initiative for the fourth year successively, Prof. Vipin Koushal, Nodal Officer, ROTTO PGIMER stated “Every year, the response has been better than the previous year. But this year, we have seen a striking difference. Most of the people who pledged for organ donation already knew about the concept either through media or through some awareness programme. In fact, they were looking for an opportunity to express their wish, which they rightly got at ROTTO PGIMER’s stall.”
“Awareness generation is a first step towards that attitudinal change. So tapping the opportunities like this one helps connecting with the community and talk about this serious subject of organ donation like any other routine conversation, thereby, demystifying many myths about the cause,” reiterated Prof. Koushal.